Your wine isn't the problem. The first five minutes are.
Over a decade in Napa's cellars and tasting rooms taught me this: guests decide whether to join your wine club before they finish their first pour. I build the hospitality systems that turn that first five minutes into lifelong customers.
Over a decade in production, enology, and DTC hospitality sales, with career stops at Outpost, Far Niente, Plata Wine Partners, Dana Estates, Louis M. Martini / William Hill, and Lomita Winery in Valle de Guadalupe.
WHERE MY EXPERIENCE COMES FROM
A regular consultant tells your team what to say.
Enologica shows them why it works.
I've made the wine
Production and enology experience behind what's in the glass.
I've sold it face-to-face
DTC and hospitality sales across top Napa wineries.
I know where they disconnect — Most tasting room scripts fail in the gap between the two. That gap is what I fix.
Ready to fix the first five minutes?
